I’ve been musing a lot about my experience traveling in India at the end of 2013, and yeah, I guess I learned about some history and culture and shit, but really, the main thing I learned was how to get a good price on a hemp t-shirt. Before we landed in Delhi I was pretty helpless when it came to negotiation. Here are the things I’ve learned:
1. Remember that nothing is unique. Every tourist town has about a dozen different versions of the same shop with all the same goods, so pop in to one and do a little research. Ask for a price and act uninterested, then leave. You’ll probably get the shop owner chasing after you shouting lower and lower numbers. Keep walking.
2. Decide what you think the item is worth before you even ask for a price. After you’ve expressed firm interest through an offer you’re in a weaker position, so figure out what you’re wiling to pay as soon as you can. How do you know what an item is worth in this strange currency where prices seem arbitrary? I’m glad you asked.
3. A tactic Christina used with great success was actually shopping without any money on her. She’d leave her purse at home and pop into shops just to see what they had. Even if you can’t find that exact item in another store, you can always come back later.
4. When its time to make an offer, ask for a price. If you think its extortionate, smile and ask for a better price. Then maybe smile again and ask for the best price without even making an offer. Hopefully that will get you to a more reasonable starting point. From there you can go back and forth a few times (always with a smile) and settle on a mutually agreeable price. If the shop owner won’t budge, remember your trump card is to walk away. If he STILL doesn’t budge, maybe your price is too low and you should consider not being such a cheap ass.
5. Don’t fall for the “What’s 50 rupees to you, a dollar? It makes no difference to you but to me it’s a meal for my family!” Ok, maybe that’s true, but if everyone paid Rs 50 more for everything soon the prices would be higher than the west. Price is not only determined by what the vendor bought the product for, but what he thinks he can get for it. This is especially true for rickshaw rides, which cost drivers very little. Rest assured, vendors are making money on the transaction regardless of how good you are at negotiation. You’re always paying the tourist tax.
6. A line my friend Stephen likes to use to cut through the bullshit was something to the effect of “I just want a good price, add a little to what it cost you and I’ll be happy with that.” It helps to know a bit about what it cost but it also appeals to the vendor’s softer side, something they aren’t used to getting from tourists. You may disarm them (with a smile).
7. Don’t get hung up on it. You can drive yourself crazy with the constant negotiating. Sometimes its worth it for your sanity to just take the first offer (if you think it’s fair enough), or even MAKE the first offer if you have an idea of what the item is worth from the start. Remember that stress and time are worth something to you as well.
That’s it. Some of it seems obvious but to someone like me that avoids confrontation, it helps to have a plan. I’ll leave you the story with one of my more successful negotiations, which happened almost entirely by accident:
We were in Jaipur and I’d broken another pair of cheap plastic sandals. I wanted something that would last a little longer. We stopped into an upmarket shoe store with window displays and well-dressed employees. I asked about a price of sandals.
“700 rupees,” the manager said. This was a little more than $10. Not expensive but more than I wanted to pay. I thought it was fair for good quality but I had no idea how long they’d hold up. I decided to look around a bit. He didn’t make another offer as I left, so I figured that price was pretty firm.
Later that day I saw a very similar pair of sandals at another store, this one a bit dustier and with harsh fluorescent lights. Instead of neat boxes there were piles of different sizes strewn around.
“How much?” I held up my chosen camel-leather sandals.
“600 rupees, very good quality.” The salesmen demonstrated the flexibility of the soles. I still thought the first pair were better quality, and that I could negotiate them down a bit.
“No thanks,” I said, and started to walk out. I genuinely didn’t want the sandals.
“Ok, 500, my friend.”
I continued out the door.
“300!” Now we’re talkin’. I was willing to take the risk that these weren’t the same shoes for less than half the price of the first store, which I wasn’t sure would budge from 700. And if they stayed firm I’d have to trudge all the way back here, tail between my legs. I could have been ruthless and offered 200, then maybe settled on 250, but I’ve got a heart. In this case the 50 rupees didn’t matter; I’d already won.
Well, this was a few months ago, and I still have the sandals. They survived daily wear for our stay in India and broke in with a beautiful patina. I considered filling my suitcase with dozens of pairs for resale back home, then thought better of venturing into an India-based import business and decided to be satisfied with my accidentally successful negotiation.
May you all have the same good fortune. Go forth, and bargain! Ok, maybe not at the dentist’s office.